ABOUT US

PS world

PS World is unique. It is located in Reggio Emilia, where the inhabitants are ironically called "Squareheads"; by those who live in other cities. Instead of being round, PS World is square. Because it has many faces. Ours first of all.


Then those of the companies we work for, whose shape and identity we take on every day. PS World rotates in the opposite direction to almost all agencies. We simply believe in something different.

We

  • More compact than the Italy of 2006

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  • More full of passion than Gigi D'Alessio

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  • More slashers than Django

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  • More tireless than Forrest Gump

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MARKETING DIRECTOR & CEO

Cosimo Paride Mastrostefano

Paris is our bounty hunter: honesty is his weapon of choice. Does he set himself a target? Then he will devise a strategy to reach his goal, no matter how arduous it well be, he will achieve the result, you can be sure of that. He does meeting management, planning marketing, external coordination and reporting.

Determination 98

completed orders on Just Eat 42

managed CAMPAIGNS 96

Punctuality IN MEETINGS 11

ART DIRECTOR & UI DESIGNER

Simona Piscopiello

Simona is our creative mind: she faces each new adventure with overwhelming enthusiasm, bringing a unique design to every project she participates in. She deals with brand design, user experience design, corporate image restyling.

Enthusiasm for new projects 97

Memory 35

Knowledge of Adobe programMES 99

RECORD OF TICKS ON A LIST 37

PERFORMANCE SPECIALIST

Paolo Baraldi

Paolo is our project manager. He is like a chameleon, every week he transforms himself several times: by changing his way of thinking and tone of voice, he tries to achieve maximum results in every different project he follows. He deals with campaigns design, internal coordination and attends an indefinite number of meetings marketing.

Listening skills 98

Baskets in the office bASKET 12

campaign MANAGEMENT SKILLS 93

Sushi Order Management SKILLS 17

GRAPHIC DESIGNER

Chiara Mazzetta

Chiara is the hand that shapes each of our projects. Driven by her perfectionist spirit she manages to realise every graphic or website she has to bring to life. Are you looking for someone more reliable? You can't find him. She does social graphics, website design, layout and photo editor.

DESIRE TO EXPERIMENT 92

Taste FOR Choosing Songs in the Office 75

Ability to create graphics 95

DRINKING Coffee PER day 4

COPYWRITER

Dario Piscopiello

Dario elaborates every textual content: from websites, through social media to newsletters. His job is to create content by playing with words, finding the most appropriate way to express a concept in relation to the communication medium and the tone of voice chosen to express the client's values. He deals with tone of voice study, text drafting, naming and social planning.

Post-it NOTES  93

DRIVING WITH WORDS 95

BUSY bathroom 97

Empathy 99

The luminous trail


One day we had a collective vision. We were walking in an unknown, dark heath.

We knew what the end point was, but not how to get there. Suddenly, a bright sentence broke the darkness, showing us the way.

And so on, one after the other, to the destination.

  • Old marketing makes good stock

    There is no such thing as Facebook marketing or e-commerce marketing. There is marketing, with its unchanged rules, to be applied to digital channels.

  • You don't sell ice to Eskimos

    What do they do with it? Marketing is about creating value, not deceiving.

  • Cristoforo Colombo discovered America by mistake

    There is no progress without mistakes. Will we make mistakes? Sure, but in the end the results will be beyond expectations.

  • If you only remember the WOWs of a story, then you remember nothing

    OK, nice viral content, entertaining. But how long do they last and what are they good for? A story told well, day after day, brings results.

  • The right way does not exist. There is only the one that works

    For ready-made forecasts ask Paolo Fox. We do not always know in advance what the perfect path is. But we can find it.

  • We are 90 per cent water. What can a gin and tonic do for us?

    Between partners or colleagues we work best when we are well together. Whether over pizza, beer or coffee, we believe in a relationship that is also human.

Badges

Yes, this is that moment when we raise our crests, pull out our chest and show our medals.

But nothing serious.

FACEBOOK BLUEPRINT

Attests to our team expertise in managing of Sponsored Campaigns on Facebook and Instagram.

GOOGLE PARTNERS

It means that we manage more than 40,000€ of advertising budget for Google Advertising Campaigns. As of 2019, it amounted to 2,580,000€.

Duda Web Design Certified

We know what we're doing when it comes to web design, even Duda says so.

The Badges

Yes, this is that moment when we raise the crest, take out the chest and show the medals.

But nothing serious.

Facebook Blueprint

It certifies the skills of our team in the management of Sponsored Campaigns on Facebook and Instagram.

Google Partner

It means that we manage more than € 40,000 of advertising budget for Google Advertising Campaigns every year. Since 2019 it has been € 280,000.

Duda Certified in Web Design Badge
Duda Platform Specialist Badge

Duda Web Design Certified

We know what we do when it comes to web design, Duda says it too.

Ready to take your business to another level?

If you've made it this far, you like what you've seen. What are you waiting for? Write to us and we will contact you as soon as possible!

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