BRANDING

What will your new brand look like?

Whether it is a logo restyling or a new brand, we will take care of everything. From the name to the design to the payoff.

A well made brand must be:

RECOGNIZABLE
UNIQUE

Button
MEMORABLE

Button
COHERENT

Button

REQUEST FOR A QUOTE

How is a new brand created?

Naming

The choice of the brand name is often made lightly. Some basic rules such as catchiness, originality, or association are not even taken into account.

Our copywriter will ask you lots of questions to understand the beating heart of your business and you will receive a list of possible names to choose from.

Design

Once the name is chosen, there's still a long way to go. You will receive several alternatives together with their explanations and meanings. You can choose one and then you can personalize it even more.

Brand Identity

Once the brand is ready, you will not be left to your own devices. It is essential to establish a set of trademark rules so that it does not lose its recognisability and strength over time. The brand book must be sent to anyone who will use the logo, it must be understandable and readable by everyone. The brand book we will provide you with will include rules such as color codes, fonts and examples in different fields.

LOGO RESTYLING TEST

How can I tell if my logo needs a makeover?

Easy, just answer the questions below and you will find it out.

How old is your logo?

A - more than 10
When you look at your logo you think

A - It does not represent me
If you have to show your logo to someone, your reaction is

A - what a shame, but who chose it?
If you put it next to that of your best competitors

A - brutally disfigures, they look like two companies from different planets
Do you have a brand book?

A - A brand what?

Are most of the answers A or B?

A - If most of the given answers are A then yes, your logo will probably need a makeover. We recommend you contact us for a professional opinion on this.

B - If most of the given answers are B then you may not need a makeover but simply some practical tips on how to make the best use of your Logo and how to enhance your company's brand identity. Contact us and we will know how to help you.

Branding agency: why should you trust PS Company?

We're not driven by the concepts of beauty or ugliness, we just follow the rules of visual communication to achieve goals.

Make your identity stand out in the context of "your market" by using our brand identity design service. How? Very simple: we get to know each other, bring out both the corporate values and objectives and we can evoke the desired feelings in the viewers by resorting to certain shapes and colours.

We will provide you with the brand book and we will outline clear rules on the use of colours, shapes and images, in order to guarantee a flawless image of your company.