Conad Nord Ovest ha scelto RCS (Rich Communication Services)
to evolve its direct communication with customers.
Google Certified Channel
Interactive visual experience
Identity verified
Higher engagement rates than SMS
The results of the RCS Campaign
+ 920%
click increment
The campaign saw a 920% increase in clicks compared to previous SMS messages, confirming the effectiveness of the RCS format in generating real interaction and engagement.
The activities carried out
Configuring the Official RCS Agent
with blue tick, logo and company information sheet.
RCS campaigns on proprietary database
Created and managed multiple campaigns, including “Come to WhatsApp,” to promote the new Conad account.
Send at scale with automatic SMS fallback.
If RCS is not supported, the message is delivered via SMS.
How an RCS campaign works
Each RCS message is visual and interactive, not just text. Compared to an SMS, it provides a richer experience, with logos, images, and buttons that increase trust and the propensity to take action.
Distinctive elements of an RCS campaign
Sender verified by Google (blue checkmark and visible brand)
Logo and graphic preview of the message
Text up to 500 characters
Direct images and call-to-action buttons
Embedded company information sheet
Real-time click and delivery tracking
Why RCS is a strategic lever
Promotional campaigns
With buttons to e-commerce, landing pages or WhatsApp chats to convert immediately.
Geolocalized communications
Location-targeted messages, ideal for promoting your nearest stores.
SERVICE REMINDER
Get personalized reminders and updates for orders, appointments, and services, so you never forget anything.
CUSTOMER CARE SUPPORT
Quick assistance with CTA “Write on WhatsApp” for real-time questions and requests.
