WhatsApp Business API
The most open and read app in the world
Even from your customers.
People open WhatsApp dozens of times a day.
That's where they read, respond, and expect to find you, too.
The WhatsApp Business API lets you manage messages, customers, and campaigns in a single channel.
What you can do with WhatsApp Business Platform
A unique platform, designed for customer relations.
Campaigns and promotional messages
Send offers, flyers, and commercial communications with extremely high open rates, optimizing copy, timing, and segmentation.
Lead generation
Transform meta ads and conversational flows into qualified leads through clear opt-ins, guided paths, and structured data collection.
Customer care
Manage requests, automate initial responses, direct conversations, and reduce wait times with chatbots and agents.
Orders and reservations
Receive orders, manage reservations, send confirmations, reminders, and real-time shipping and delivery updates.
Omnichannel
Integrate email, SMS, and RCS into a single flow: each action activates the most effective channel to complete the user journey.
Why WhatsApp Really Works
98%
Average message open rate
Against 10–20% of emails.
45/60%
Average click-through rate for links in WhatsApp messages.
Versus 12% via email.
80%
Messages are read within 5 minutes of being sent.
Against 2% of emails.
75%
Among those over 18, he prefers a direct dialogue with brands.

Against the 25% who choose email or social media.
(Fonti: Meta, Mobile Squared, MailChimp, Marketingplatform by link mobility)
Who needs the WhatsApp Business API?
It works in every industry, but in different ways
Every business can benefit from the WhatsApp Business Platform. We help you find the right language for your audience.
Large-scale retail trade and retail
Direct and immediate communication with customers.
Digital flyers and personalized offers.
Openings, promotions, and local news.
QR code in store to collect contacts.
Management of loyal customers via broadcast.
Fitness and sports centers
More relationships, less management.
Updates on courses, schedules, and promotions.
Automatic reminders for deadlines and lessons.
Chatbot for bookings and requests free trial.
Automotive and service centers
A channel that simplifies communication with every customer.
Reminder for coupons and inspections.
Management of estimates and appointments.
Real-time updates on interventions and deliveries.
E-commerce e Retail online
From post-purchase to loyalty.
Order notifications, tracking, and updates.
Abandoned cart recovery and automatic upselling.
Integrated support in CRM.
B2B services and industrial companies
Professional relationships, simplified.
Technical communications and operational updates.
Customer support for orders and deliveries.
Direct channel between sales network and customers.
Institutions, bodies and associations
An immediate language to speak to people.
Sending events, updates, and official announcements.
Informative chatbots for deadlines, courses, or services.
We make all this possible for your reality.
WhatsApp Campaigns for Large-Scale Retailers
How ECU's digital flyer arrived on WhatsApp
How the WhatsApp Business API Works
What we do for you
Behind every successful conversation lies a precise strategy. We handle everything: from channel setup to message creation, to management and results analysis.
1
Strategy and setup
We study your goals, analyze your audience, and define your brand's tone of voice. We activate and verify your official account on Meta WhatsApp Business Platform, so you can communicate professionally and compliantly.
2
Creation of templates and first campaigns
We prepare Meta-approved messages for promotions, notifications, or updates. We help you structure initial communication flows and broadcast lists for different targets.
3
Automations and chatbots
We design automatic responses and intelligent conversation flows. So you can manage requests, bookings, and support even when you're offline, while always maintaining your brand tone.
4
Management and reporting
We manage campaign delivery and monitor metrics: opens, responses, and conversions. Every month, we provide you with clear reports and actionable suggestions to improve channel performance.
5
Continuous growth and optimization
We connect the WhatsApp Business API to your CRM or Meta Ads campaigns, creating an integrated communications ecosystem. We optimize flows, messages, and content based on real results.
PS Company supports you every step of the way, combining strategic vision and technical management. The result is a constantly active, measurable channel capable of generating real value for your company.
Benefits and Automations of the WhatsApp Business API
Why choose this channel
Here's what makes the WhatsApp Business API unique for your business:
Very high open rates, compared to the average for emails and SMS.
Messages perceived as personal, not promotional.
Intelligent automation with the naturalness of a human conversation
Data management and tracking, with dedicated dashboards and reports.
Official Meta channel, compliant and recognized by your customers.
PS Company helps you use technology with the simplicity of a chat and the power of a complete marketing strategy.
Security and GDPR Compliance on the WhatsApp Business Platform
Communicate with authority
With the WhatsApp Business Platform, you're on an official, Meta-approved channel. Every message is handled securely, compliantly, and transparently.
Company number verified and recognized.
Meta-approved templates with automatic quality checks.
GDPR-compliant data management, with consent and traceability.
Green Meta tick, a symbol of authenticity and reliability.
PS Company guarantees correct and secure channel setup to protect your business and your customers' trust.
WhatsApp Business API costs
Flexible solutions for every type of business
WhatsApp Business API pricing varies based on message volume and the level of automation required. PS Company has created modular packages designed to fit every business—from small businesses to large organizations.
Start
Ideal for
Shops, studios and small businesses
include
Official Meta account setup, business verification, and first broadcast list.
Pro
Ideal for
Retail, fitness, e-commerce
include
Complete channel management, 2–4 monthly campaigns, basic automations and advanced reporting.
Enterprise
Ideal for
Franchising and structured companies
include
CRM integration, advanced chatbots, customized automations, and dedicated technical support.
ADV WhatsApp
Ideal for
Companies with Meta Ads campaigns
include
“Click to WhatsApp” funnel, lead management and results tracking.
Meta's fees depend on the type of conversation (marketing, utility, or service) and the recipient's geographic area. PS Company helps you configure the platform and optimally manage your budget, ensuring transparency and control over every message.
WhatsApp Business API Consulting
Want to learn how to implement WhatsApp in your business?
We'll give you a free 30-minute consultation.
Tell us your ideas
Questions? We're here to help. Send us a message and we'll get back to you.
