Realco needed to increase the effectiveness of the distribution of the ECU brand's interactive flyer, targeting an increasingly digital consumer accustomed to finding and sharing offers easily and instantly.
Services activated
ADV Campaign
Chatbot automation
WhatsApp Campaign
ADV Campaign
View ad
The user views the ad while browsing online and, if interested, clicks on the listing.
Landing on landing page
You are directed to an informative landing page that explains the service and invites you to start a conversation on WhatsApp.
Start conversation
Log in to WhatsApp with a pre-written message, ready to receive the digital flyer immediately.
Chatbot automation
Collection of privacy consent
Contact profiling at the reference point of sale
Immediate dispatch of the valid flyer.
WhatsApp Campaign
SEND
Automatically send the digital flyer to active members.
Check
Centralized management of messaging flows and sending times.
Analyses
Performance monitoring to optimize consistency and results over time.
Results obtained
CO₂
-3.731
tons
Readings
85%
with peaks of up to 89%
Click
34%
vs 2–3% email
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Case WhatsApp ECU
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