How it works
advertising on Google Ads
Google Ads campaigns act on Google search results
Showing it to you is easier than explaining it
1.
The user does a Google search
2.
The search activates your personalized ad which appears in the very first results
4.
The user lands on your website on the page of the product or service they are looking for
3.
The user finds the ad relevant and clicks on it
Google Ads campaign management
What PS Company does in your Google Ads campaigns
Managing a Google Ads campaign isn’t about “firing up an ad” and waiting.
It means making clear decisions, avoiding waste, and turning clicks into real opportunities for your business.
Here's what we actually do.
1
Simple strategy, very clear objectives
We start with the objectives (contacts, sales, inquiries) and build streamlined campaigns. We avoid complex structures that confuse the algorithm and waste budget.
2
Creativity that makes people want to click (and contact you)
We write clear, concrete, and results-oriented creatives. Each ad is designed to direct the user to the right click: contact, inquiry, or quote.
3
The right audience, not just anyone.
We select searches and segments that are truly aligned with your business. We minimize dispersion among users who are curious but not interested in purchasing.
4
Tracking configured correctly
We set up conversions, events, and connections with Analytics and CRM (where possible). This way, decisions aren't based on impressions, but on clear, readable data.
Want a different way to manage your Google Ads campaigns?
Tell us your goal, and we'll tell you if and how Google Ads can really help you.
