WhatsApp Lead Generation for Businesses

Turn conversations into qualified leads

From multiple starting points to a single result: the contact in your CRM.

Acquire and profile new customers thanks to our experience in WhatsApp Marketing.

Lead generation on WhatsApp

A unified acquisition ecosystem

We design performance-oriented WhatsApp campaigns, transforming your database into a strategic asset that speaks to people.

Social Media Campaign (Ads)

Website (Widget)

In-Store (QR Code)

WhatsApp

Qualify, profile and dialogue

Corporate CRM

Data synchronized and ready for sale

Ads

Website

In-Store

WhatsApp

Qualify, profile and dialogue

Corporate CRM

Data synchronized and ready for sale

From social media campaigns and WhatsApp

We connect your Meta ad campaigns (Facebook and Instagram) directly to WhatsApp. We eliminate unnecessary intermediate landing pages: the user sees the ad, clicks it, and is immediately redirected to the chat with the pre-written message.

We design the ad's creative and copy to ensure it's consistent with the bot's initial response, ensuring narrative continuity.

From website to chat

People browsing your website often look for immediate answers and don't want to fill out "Contact Us" forms. The WhatsApp widget bridges the gap: it provides immediate assistance through automation and turns an anonymous visitor into a qualified lead (Name Number) with the first click.

From offline to database

A customer who enters a store or purchases a product is the most valuable lead, yet often remains anonymous. Using strategic QR codes (on monitors, displays, or packaging), we take the user offline into your CRM, offering after-sales services or exclusive benefits.

Where it performs best

Not all businesses are created equal, but when it comes to user qualification, WhatsApp wins.

Retail & E-commerce

To profile tastes, sizes and habits before offering a discount.

Automotive

Get quick quotes and book test drives without waiting.

Real Estate

To filter requests (area, budget, rooms) before engaging the agent.

Finance & Insurance

For quick simulations and preliminary document collection.

Education & Training

To guide students towards the course best suited to their needs.

Retail & E-commerce

To profile tastes, sizes and habits before offering a discount

Automotive

Get quick quotes and book test drives without waiting

Real Estate

To filter requests (area, budget, rooms) before engaging the agent

Education & Training

To guide students towards the course best suited to their needs

Finance & Insurance

For quick simulations and preliminary document collection

The numbers

98%

Average open rate

versus 20% of emails

45-60%

Average click-through rate

CTR

80%

Some messages are read within the first 5 minutes

100%

Validity of the contact

no fake emails or non-existent numbers

New acquisition models on WhatsApp

How to generate value (and contacts) through dialogue

Lead generation on WhatsApp is an interactive experience.

Traditional Lead Gen WhatsApp Lead Gen
❌ Static experience: The user passively fills in empty fields ✔️ Interactive experience: The user engages in a fluid chat
❌ No response: The user is waiting to be contacted again ✔️ AI Knowledge Base: The system immediately responds to doubts
❌ Dispersive: The Landing Page is standard and the same for everyone ✔️ Continuity: The experience enhances the specific ad clicked
❌ Manual filter: You have to understand afterwards if the contact is on target ✔️ Instant profiling: Understand immediately if the lead is qualified
❌ Uncertain data: Risk of fake emails or non-existent numbers ✔️ Real data: Get 100% verified phone numbers

Who are we?

Your marketing agency. But not only that.

We're the ones who truly listen to you, who get excited about every new challenge, and who work with method, curiosity, and respect. For us, every project is an opportunity to create something valuable, for you and for those who choose us.

Team di ps company in fila su sfondo bianco, sono tutti giovani, tre donne e 4 uomini

Guide and technical requirements

What to know before starting lead generation

Lead acquisition requires rigorous technical setup to ensure compliance and stability.

Download the guide to discover:

The Meta configuration needed to get started

The rules for collecting consent (GDPR) in chat

The costs of conversations initiated by the user or the company

How to manage initial sending thresholds

WhatsApp Lead Generation FAQs

We answer the most common questions about lead acquisition

  • Is it GDPR compliant to collect data in chat?

    Absolutely. We design flows by explicitly requesting the Privacy Policy and consent to data processing before collecting sensitive information, just like a web form, but more seamlessly.

  • Where do the collected leads end up?

    They don't get "locked" inside WhatsApp. Through API integrations, data (name, number, responses) is instantly sent to your CRM, database, or emailed to your sales team.

  • Can I qualify contacts automatically?

    Yes. The chatbot acts as a filter: it can ask qualifying questions (e.g., "Budget," "Timeframe," "Industry") and assign a score to the lead, or even direct it to different agents based on the answers.

  • What happens if the user stops responding halfway?

    WhatsApp allows you to send a follow-up message within the 24-hour window to try to reconnect with the conversation and complete lead capture, reducing lost contacts.


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Whatsapp Business API