OMNICHANNEL MARKETING

Bring email, WhatsApp and your physical store together in a single ecosystem

As a Meta Partner, we integrate technology that activates the right channel at the right time. Email, SMS, RCS, and WhatsApp are organized into omnichannel marketing communications designed to capture the user's full attention.

Omnichannel strategies: optimize your budget, maximize your ROI

Many confuse multichannel and omnichannel, thinking it means bombarding customers with the same message on every platform. This is a waste of budget.

We apply the Smart Delivery Strategy: an intelligent "cascade" flow that activates the paid channel only when strictly necessary.

1

The email filter. Zero cost

The system sends the promotion or communication via email as the first contact.

  • If the user opens: The goal is achieved at almost zero cost.
  • The advantage: You preserve your WhatsApp budget for the hardest-to-activate segments.

2

The WhatsApp TriggerHigh Conversion

Only if the user ignores the email for 24 hours will it be automatically sent to WhatsApp.

  • The message: Not a copy of the email, but a short, urgent text ("Hi Marco, the offer expires tonight...").
  • The result: You reach 100% of your audience, but you only pay the cost of the message to those you really need.

Your message always reaches its destination: SMS and RCS for complete coverage

Here's how our infrastructure automatically adapts to your client's technology so you never lose touch.

1

The first choice:

WhatsApp Business API

The system checks: "Do we have specific consent for WhatsApp?" If YES, submit here for maximum interaction.

  • Maximum conversion: The user confirms with a tap without typing anything
  • Premium experience: Logo, colors, and instant trust
  • No hidden costs: You only pay if the user doesn't respond within the free windows.

Missing WhatsApp opt-in? The system moves on to step 2.

2

The graphic alternative:

RCS (Android)

The system detects: "We don't have WhatsApp consent, but the user is on Android." We use the native channel to maintain visual impact.

  • Bypass the Opt-in limit: Reach the customer using the generic SMS consent, but with the graphics of an app
  • Visual impact: Photos, carousels, and verified sender (no anonymous numbers)
  • No app required: Comes directly into Android messaging

Does the user have an iPhone or no data? The system moves on to step 3.

3

The universal guarantee:

Traditional SMS

The system detects: "The user is using iOS or is offline." It activates the security protocol to avoid missing the appointment.

  • 100% Reach: Coming to iPhone, Android, and older phones
  • Works offline: Delivery guaranteed even without an internet connection
  • Universality: It is the safety net that ensures that the message arrives anyway

Omnichannel retail: digitize in-store traffic

Your physical store is a treasure trove of often untapped data. Here's how we turn anonymous visitors into profiled CRM contacts.

1. In-store & digital signage

The customer is in your store: it's the moment when he is most "hot".

  • The action: Strategically placed QR code displays invite visitors to scan for an immediate benefit (e.g., "Skip the line" or "Checkout discount")
  • The result: If it's new, you collect the lead. If it's an existing customer, the system tracks the physical visit, enriching the profile for future marketing.

2. Packaging & gamification

Don't let the experience end when the customer throws away the box.

  • The action: We insert QR codes on the packaging that launch mini-games or quizzes on WhatsApp
  • The result: The user plays to win perks; you get a complete profile and bring them back to the e-commerce site for a second purchase.

The PS Company method

The true meaning of omnichannel

Analyses

We map all touchpoints (website, store, social media, newsletter)

Strategy

We decide what to say and where to say it. We define the rules of Smart Delivery.

Integration

We configure the APIs so that email providers, CRMs, in-store checkouts, and WhatsApp speak the same language in real time.

Who are we?

Your marketing agency. But not only that.

We're the ones who truly listen to you, who get excited about every new challenge, and who work with method, curiosity, and respect. For us, every project is an opportunity to create something valuable, for you and for those who choose us.

Team di ps company in fila su sfondo bianco, sono tutti giovani, tre donne e 4 uomini

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Whatsapp Business API